Course Syllabus
MGT3211 Principles of Entrepreunership
PDF
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Code
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MGT3211
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Title
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Principles of Entrepreunership
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Credits
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3
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Description
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Entrepreneurs represent the driving force of the economy. Entrepreneurial leadership creates economic prosperity and results in positive social changes: social entrepreneurs strive to make the world a better place to live. This course is designed to introduce students to the concepts of entrepreneur, entrepreneurship and small business management. By studying the most current theories and practices in the field, students will learn about the foundations of entrepreneurship, its global aspects and its existing challenges, also they will be exposed to writing a business plan, designing a competitive business model, and putting a business plan to work.
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Assessment
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60 % -first and second assessments
40 % -final assessment
- Tentative course outline
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Week1
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Course Introduction. The Foundations of Entrepreneurship
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Week2
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Inside the Entrepreneurial Mind
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Week3
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Designing a Competitive Business Model and Building a Solid Strategic Plan
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Week4
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Creating Feasibility Analysis and Crafting a Winning Business Plan
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Week5
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Forms of Business Ownership. Franchising and the Entrepreneur
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Week6
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Buying an Existing Business
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Week7
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Building Powerful Guerilla Marketing Plan
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Week8
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E-Commerce and the Entrepreneur
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Week9
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Pricing Strategies
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Week10
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Creating a Successful Financial Plan.
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Week11
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Managing Cash Flow
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Week12
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Sources of Financing: Equity and Debt
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Week13
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Choosing the Right Location and Layout
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Week14
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Global Aspect of Entrepreneurship.
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Week15
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Building a New Venture Team