MG5201 Organizational Behavior

MG5202 Corporate Strategy

The Management specialization prepares students for a career as a manager. As Kazakhstan develops, the need for good managers who are trained for international management will continue to grow. Managers who understand the globalization of business:

• have the ability to visualize and understand the organization, the factors critical for its success, and the processes that can empower people to reach their objectives;
• are able to organize tasks, delegate responsibilities, communicate priorities, and to lead and motivate others to work together to accomplish shared goals; and
• are capable of identifying and analyzing problems, taking corrective actions, and rewarding performance.

In other words, there is a need for managers who are able to work effectively with ideas and with people through strategic decisions, negotiations, projects, and human resources management.

MG5212 Decision Making

MG5206 Leadership and Motivation

MG5207 Human Resources Management

MG5213 Business Communications

MG5214 International Human Resource Management

MG5215 Career Management

MG5216 Performance Management

MG5217 Industrial Relations

MG5218 Compensation and Benefits

MG5219 Human Resources Management Consulting

MG5220 Entrepreneurial Strategic Management

MG5221 Small Business Management

MG5222 Entrepreneurship and Leadership

Marketing is a complex and multi-faceted function that demands the practitioner be competent across a wide range of knowledge and skills. As a marketing executive, the young entrant may be asked to carry out many different functions. Marketing management is responsible to employers, shareholders, stakeholders, and fellow employees.

A marketing manager requires an ability to absorb information quickly and to be able to use analytical, interpretative, and decision-making skills. In the Marketing specialization courses, students learn practical skills by analyzing Kazakhstani and international company’s activities through market research projects and promotional campaigns.

The Marketing specialization prepares students for careers in a challenging, fast-paced, dynamic, and constantly changing organizational environment.

MK5202 Advanced Marketing Management

MK5203 Consumer Behavior and Marketing Strategy

MK5204 Integrated Marketing Communications and Interactive Marketing*

MK5206 Marketing Research

MK5214 Strategic Brand Management

*(required for marketing communications specialization entry)

MK5207 Selling and Sales Management

MK5209 Advertising Management

MK5216 Direct Marketing

MK5218 Sales Promotion

MK5219 Public Relations

MK5220 Media Planning

MK5214 Strategic Brand Management

MG5225 Hospitality Management

MK5212 Sponsorship

MK5213 Event Marketing

MK5221 Tourism Marketing

MK5222 Sport Marketing

MG5223 Logistics in Retail Management

MG5224 E-Commerce in Retailing

MK5215 Retailing

MK5224 Promotion in Retailing

MK5225 Retail Management and Marketing Tools

MG5221 Bank Branch Management

MG5229 Clusters, Business Strategy and Competitive Advantage

MG5230 Innovation Management

MK5205 Services Marketing

MK5208 E-Commerce

MK5210 International Marketing

MK5211 Business-to-Business Marketing

MK5223 Marketing of Banking Services

The course will help students understand how managers use strategic planning to understand where their organizations are currently and determine where they want to go in the future. More specifically, the process by which managers: scan the environment; establish performance metrics; evaluate and analyze the organization’s strengths, weaknesses, opportunities, and threats; formulate and disseminate their Vision, Mission, Value Statements, and plans in both a top-down and bottom-up fashion; and determine what else they will need by way of resources, initiatives for the future, that is, chart a path to get where they want to go are examined.

This course covers the nature, resources, strategies, and models of complex organizations. It uses case analysis to examine process of managerial leadership, motivation, and interpersonal relationships in work groups and their influence on organizational effectiveness.

This course deals primarily with activities that directly affect how employees are brought into the firm and how they are treated while they are employed. These activities include selection, training, evaluation, compensation, labor relations, working conditions, among other related issues.

The ultimate objective of this highly practical course is to give students the set of the tools and techniques in order to run negotiations successfully. Such negotiations from discussions of salary while being employed to the most complicated issues of international business and politics follows under common rules. Having such knowledge would put the negotiator in a strong advantageous position while discussing literally any matter. The teaching method is based on extensive use of case studies describing rich diversity of situations.

The course aims to provide the student with a practical understanding of the role of managers in the service sector of the economy. The course is designed to introduce issues ranging from understanding customer expectations, needs, and competencies to selecting, and training front-line service workers, and from integrating marketing and operations to coordinating the whole service management system.

This course is especially useful for finance, marketing, or management-oriented students who are going to work in companies as the innovators, and for those who see themselves as management consultants. Provided with general guidelines, students will be involved in case studies and projects in area management consulting that would give them an opportunity to implement the knowledge they got at KIMEP and beyond. Such assignments are to be adjusted to the primary area of interest of the students – Marketing (development marketing strategies, building marketing function, and etc.), Accounting (development Management Accounting system), Management (development of the corporate strategy, building organizational structure, and etc.).

The design of this course is largely based on four strategic choices involved in managing compensation systems. These strategic choices include concerns for internal consistency, external competitiveness, employee contributions, and the process of administration. Students will develop a framework for applying the related theories, research, and the state-of-the-art practices that can guide compensation decision making to real world problems.

This course focuses on ideas that can be used in business to understand decisions. Generally, the course examines ideas of rational choice, identity, appropriateness, and history-dependent rules. It also examines decisions made in the face of inconsistency in preferences or identities. Possibilities for decision engineering will be covered in more detail.

This course reviews the principles of communication in organizations. The most common organizational communication variables are reviewed, for example, communication distortion, conflict, power, managerial leadership style, roles, interviewing, information overload, and under load. Emphasis is on application of the principles reviewed within individual organizational settings. Simulations, exercises, and case studies are used to accomplish this goal.

This course covers human resource management in the global environment. It examines the human resource management of corporations conducting business internationally. The key topics included in this course are: staff expatriation; repatriation; performance management; and cross-cultural management of overseas staff. Upon completion of this course, the students will understand the many facets of these specialized tasks as well as issues faced by the Human Resource Manager, an expatriate or a repatriate, working in a multi-national corporation.

Provided with general guidelines, students are involved in case studies and projects in the area of human resources management consulting. Students have an opportunity to implement the knowledge from this and previous courses. The course is highly practical; the students will be exposed to solving business problems in the area of human resources management such as recruiting, motivating, compensation, and performance appraisal, among others.

This course covers the elements, principles and fundamentals applicable to small businesses and small business management. Topics included in this course are selecting a location, store design, organizational control, finances and other areas of interest to the small business entrepreneur. The course will include formulating a business plan.

This course focuses on behavioral aspects of the entrepreneurial process. The course begins with a discussion of common entrepreneurial stereotypes. The personality characteristics of entrepreneurs are investigated with a particular focus on the factors that stimulate the move from intentions and aspirations to concrete actions. This then leads into an examination of the leadership challenges posed and responses necessary to achieve entrepreneurial success both in the small business environment and within larger organizations.

This course involves the logistics networks necessary within the retail industry. It includes customer service management, warehouse management, material management, packing design, distribution channel management, import systems, local delivery, location models, inventory management, and retail supply chain strategies.

E-commerce, the use of the Internet for sales, is a growing phenomenon within retail. This course examines e-commerce from both the perspective of the retailer and the customer. The course is designed to give students an understanding of the Internet as an information source as well as a place of commerce. Upon the completion of this course, students are able to analyze the on-line marketing strategy of the company, the utility of website design, and the power of the Internet as a marketing tool.

This course examines the theories and research concerning human resources management within the hospitality industry. This includes issues from international human resource management, strategic control and performance management, industrial relations, compensation and benefits, and internal client service issues.

This seminar course is designed for students to learn more about hiring, leading, and managing staff in a bank branch setting. Topics include discussions of people and performance management as well as effective motivational strategies in the banking world.

This course serves as an introduction to managing change in organizations with an emphasis on developing the students’ ability to understand the necessity of change in organizations. Upon completion of the course students will be able to understand the conceptual and theoretical underpinning of change in different organizational contexts. Students will also know how effective change management helps an organization gain competitive advantage and understand the skills needed to manage change effectively.

As part of Bang College of Business’ Natural Resource Management Specialization, this course covers the historical development of the global oil and gas industry from its origins to the present day. The geopolitical importance of the oil and gas industry in key global events is highlighted. Special attention is paid to the development and corporate structure of the global oil and gas industry and the impact of discovery and development of large oil reserves in developed and developing countries. The development, structure, and future prospects for Kazakhstan’s oil and gas industry are then covered. The course provides critical knowledge of the dynamics of this key sector for Kazakhstan.

This course uses Porter’s model of competitive advantage to understand the dynamics of the competitive environment. Drawing on case examples, the course outlines the core concepts of Porter’s theory with particular reference to the importance of the Diamond model of competitive advantage. Cluster mapping methodologies are employed to understand the dynamics of competitive advantage, emphasizing the importance of corporate and government collaboration to achieve sustainable competitive advantage.

This course provides an essential insight into the area of innovation management. Once seen as a luxury, innovation is now a key part of the toolkit of the successful business. The class covers issues such as risk management, managing the research and development process, intellectual property management, integrating innovations into existing operation, the marketing of new products, and technology transfer.

Ethical issues arise not only for managers but also for all people, including employees, consumers, and members of the public. This course provides an analysis and understanding of the ethical trends that exist in business today, both the public and private sector, within the context of local traditions and social, economic, and political order. The course explores the traditional business setting against the transition of society’s shifting expectations of ethical business conduct. Particular emphasis is placed on the use of ethics-based reasoning and decisions in Advertising, Marketing, Product Safety, Environmental Management, and Worker Health and Safety Management. Ethical issues associated with transitioning expectations of Privacy, Discrimination, Harassment, Unjust Dismissal, Family Issues, and Whistle-Blowing will be explored. There will be a review of local and international ethical frameworks for gauging business decisions and intensive use of case studies to illustrate and solve business ethics problems.

The course is based on the premise that ethical behavior is the best long-range business strategy, as over the long run and for the most part, ethical behavior can give a company significant competitive advantage over companies that are not ethical. The course is specifically designed to help the next generation of managers and employees to avoid mistakes by understanding their role as leaders in applying ethics-based decision-making. Ethical issues in business extend beyond the physical boundaries of the business: they are closely tied to and sometimes drive important matters of public policy, and even governmental legislative and judicial processes. They represent a complex set of issues that today’s business managers and leaders are expected to effectively navigate. Responsibility to all the stakeholders of a business will be studied from an ethical standpoint. The ethical issues that will be examined are those that managers, in the ordinary course of their work today must consider. Analysis of present business-based ethical dilemmas taken directly from the press to reflect current issues that are being debated and acted upon by businesses, government bodies, and the courts will be used to support the underlying ethical basis for: Corporate Governance, Social Responsibility, Fiduciary Responsibility, Good Faith, Conflicts of Interest, Trade Secrets, Ethics in Finance, and International Business Ethics.

Prerequisites: MG5201

This course aims to provide the students with a practical understanding of the role of managers in the service sector of the economy. This course covers managing long-term capabilities and controlling of day-to-day performances of service delivery systems. This course focuses on service sector productivity, rule of services within the economy, service design and service delivery issues, service quality and quality standards, and scheduling of service operations. A variety of service operations will be analyzed through a number of case studies, related to such industries as catering, consumer banking, healthcare, retail, and etc.

This course examines particular issues in management at an advanced level. Topics vary according to the interests of the students and the instructor.

This course offers students the opportunity to broaden their understanding of marketing management by dealing with strategic aspects. Students will learn how to design strategies that match corporate objectives and are appropriate in terms of corporate resources, the operating environment, and the target public. During this course students learn how to apply this knowledge to practical problems in a creative and analytical manner. The focus includes relevant strategic marketing decision processes to establishing or maintaining a substantial competitive advantage. During the course new concepts of marketing such as Internet Marketing and Relationship Marketing also will be discussed.

The aims of this course are to provide the student with a basic understanding of the importance and real influence of consumers on marketing strategy. The course emphasizes the practicality of behavioral sciences’ theories as demonstrated by consumer behavior by examining how these concepts can be used by marketing practitioners to develop and implement effective marketing strategies.

The main goal of this course is to introduce students to the main concepts of marketing communications strategy. This course anticipates the needs of future marketing managers who are able to lead company’s communication. By the end of this course students are able to define and develop company’s marketing communications strategy based on corporate attitudes and values.

Services’ marketing introduces students to state-of-the-art research and practice in services marketing. This course emphasizes discussion of the field’s most current services marketing concepts, principles, and theories. Application of services marketing concepts to actual business situations is through case analysis and outside projects.

This course explores the use of marketing research as an aid to making marketing decisions. Specifically, this course addresses how the information used to make marketing decisions is gathered and analyzed. This course is designed for all marketers, both those who will use market research results and marketing researchers.

This course examines the relationship between sales and other functional areas in business. The ultimate aim of this course is to provide the student with an awareness of the various activities and roles of the salesperson and an appreciation of the skills necessary to be an effective salesperson as well as an understanding of the many facets of the specialized task of the sales manager.

This course examines the unique features of marketing through the Internet as well as use of the Internet as support for off-line marketing activities. The course is designed to give students an understanding of Internet marketing concepts and how they are implemented into practice. Upon the completion of this course, students will be able to analyze the on-line marketing strategy of the company, customer orientation of a web site, and develop promotional campaigns for on-line marketing programs.

This course focuses on one of 4 P’s: Promotion. The course familiarizes the student with the process of developing and managing advertising and related sales promotion activities. Lectures and discussions are used to present various methods of setting objectives, identifying target audience, and understanding the consumer’s decision making process so that advertising and promotion programs can be designed to influence consumer behavior. Outside speakers, cases, and campaign analysis are used to illustrate how the subjects covered in the course relate to real world situations.

This course enhances the knowledge and skills gained during previous courses. The course examines companies operating in international markets, where competition is not limited to local producers offering competitive products. Students learn different models of entry into new markets and the differential application of customization versus standardization strategies.

This course provides students with the information they need to become successful business marketers. Comprehensive and flexible, it focuses on general business marketing issues, organizational buying behavior, business marketing programming, integrated marketing communications, internet marketing, and business ethics. The classes incorporate both the theory of business marketing and practical exercises to enhance the students’ knowledge.

Sponsorship is a business relationship between a provider of funds, resources, or services and a not-for-profit cause, event, or organization. The relationship is reciprocal in that the association with the cause gives the provider a commercial advantage. Sponsorship promotes a company in association with a purpose.

Event marketing requires a well-planned strategy that allows the corporate marketing partner to communicate with its target market through an event in ways that go beyond the sponsorship package. This course introduces the most effective tools for conducting every phase of a successful, integrated marketing campaign for events, from conferences and expositions to fairs and festivals. It explains the powerful forms of promotion, advertising, and public relations that are needed to attract broad attention, motivate people to attend, and achieve the desired goals of an event. Features include:

• overviews of event promotion, advertising, public relations, and electronic marketing strategies, as well as budgeting;
• in-depth analyses of marketing for specific events, such as association meetings, conferences, corporate meetings, festivals, and others;
• an examination of future trends and innovative strategies for increasing attendance; and
• comprehensive appendices that include sample forms for media releases, request for coverage announcements, audio and video new release scripts, public service announcement scripts, speakers’ "talking points," and listings of media distribution and tracking services.

This course addresses important branding decisions faced by organizations. The objectives are: to increase the students’ understanding of important issues in planning and evaluating brand strategies; to highlight appropriate theories, models, and other tools that enhance branding decisions; and to provide a forum for students to apply these principles. Particular emphasis is on understanding the customers’ psychological principles, resulting in improved managerial decision-making regarding brands. The course will make these concepts relevant to most types of organization (public or private, large or small). During the course students will be introduced to the theoretical concepts of branding and brand management. Interactive learning integrates theory into practice through case studies, analysis of video materials, and analysis of brand strategies for the company operating in Kazakhstan and its presentation.

This course addresses important retailing decisions faced in stores, from the boutique owners to hypermarket managers. The emphasis is placed on analysis of product assortment, store layouts, store exterior and interior design, and image among others. The course uses the specific issues of running a supermarket as the primary example throughout the course. The course covers market segmentation, merchandising policies, and pricing. Projects give an opportunity to practice promotional planning, store presentation, and organization of the new store.

The objective of this course is to introduce students to the concepts and methods of database marketing. The course has a hands-on, methodological orientation. The goal is to put students in contact with real world applications and databases. Methods studied include lifetime value of the customer (LVC cluster analysis, decision trees, and neural nets), and experimentation. Applications include list selection, prospecting, cross-selling, direct marketing, market segmentation, product customization, and managing acquisition versus retention. Industries to be examined include catalogs, software, retailing, financial services, electrical equipment, consumer electronics, telecommunications, and retail banking. Upon completing this course, students have a working knowledge of database marketing its application potential, and limitations.

The objective of the Sales Promotion course is to develop an in-depth understanding of the theories, functions, and workings of sales promotion. Topics to be covered include: (1) economic and behavioral theories of sales promotion; (2) how sales

promotion affects sales; (3) what we know and don’t know about consumer promotions, retailer promotions, and trade promotions; (4) quantitative evaluation of sales promotion; and, (5) strategic issues in sales promotion. Sales promotion is a growing field. This course emphasizes an in-depth examination of a selection of important issues rather than "touching the bases" on all aspects of sales promotion. An additional objective of the course is to develop the student’s ability to access frontier research in the field of sales promotion, think critically about it, and synthesize the key results, that is, what the research indicates about the effective management of sales promotion.

This course explores beyond the fundamentals of public relations.  Public relations can be defined simply as the art and science of positioning an organization in its environment.  This course will examine the various ways that communication facilitates this process.  Participants learn both the theoretical functions of public relations as well as the actual practice of public relations.  Today, the field of public relations has become an objectives-oriented management function accomplished through information gathering and strategic planning. In its role as a management function, public relations practice involves much more than simple publicity and creativity. In this course students will learn about the importance of generating publicity and other communication tactics based on research.

This course deals with the planning and selection of advertising media. You will be involved in the development of advertising media objectives, strategies, budgets, and buying plans. A major goal of the course is the provision of a basic understanding of the problems involved in making media decisions and how such decisions relate to the overall advertising and marketing process. In a broad sense, this course is designed to enrich your knowledge of mass media in Kazakhstan and the forces that shape them. In a specific sense, this course examines how organizations – profit and nonprofit – plan, evaluate, and use these media.

This course enables the student to understand the nature of the tourism and hospitality industry. It also provides students with a strong foundation in the field of tourism marketing as well as the essential business skills to enhance this exciting field of marketing.

This course is designed to develop an understanding and appreciation of the unique aspects of marketing as related to sports.  The course is designed to establish knowledge and understanding of basic management concepts including planning, organizing, leadership, and evaluation specifically as it relates to all levels of sports. 

Sales promotion is a growing field. This objective is to develop an in-depth understanding of the theories, functions, and workings of sales promotion. Topics to be covered include: (1) economic and behavioral theories of sales promotion; (2) how sales promotion affects sales; (3) what we know and don’t know about consumer promotions, retainer promotions, and trade promotions; (4) quantitative evaluation of sales promotion; and, (5) strategic issues in sales promotion. An additional objective of the course developing the ability to access research in the field of sales promotion, think critically about it, and synthesize the key results. That is, the course will address what the research indicates about the effective management of sales promotion in the retail industry.

This course is designed for students who are interested in retail marketing and customer management issues. It addresses distinct needs and problems in retail management and marketing. This course is built on customer service concepts and the employee/employer relationships within this field.

This course addresses important marketing issues involved in developing a new product. In the context of the course the term "new product" is related to anything new and creative including a product concept, an advertising slogan, the new design of packaging, and a new logo among others. The emphasis is placed on creative thinking without the limitation of existing methods of presenting information, especially design

  Bang College of Business, KIMEP, 2 Abai Avenue, Almaty, 050010
Tel.: +7 327 270-44-96        Fax: +7 327 270-44-63
E-mail: bcb@kimep.kz